The obituary for the printed book has been written and re-written, yet the humble book persists. How do books and literary writing fit into a cultural conversation that has moved online? Andy Hunter, publisher of the innovative new imprint Catapult and co-creator of Literary Hub and Electric Literature, discusses how a writer's work can spread and gain audiences in diverse new channels, from Tumblr to Twitter to online magazines like Guernica, Electric Literature, and Literary Hub. Hunter also explores the explosion of creativity associated with the democratic reach of self-publishing and the internet, including the future implications of the impression that "everyone is a writer now, but no one is reading books."