The Muse & the Marketplace 2016

Using social media is crucial for a successful branding strategy for authors. Although most people use the terms “social media” and “social networking” interchangeably, they are not the same. In this session you will learn the difference between social media and social networking so you can develop an effective social media strategy, attract readers, and learn what content works best where. Once you have your social media and social networking strategies working in harmony, you will be more connected with your audience and be able to promote your books more effectively.