The Muse & the Marketplace 2016

Whether your book is out with a large, traditional house, a smaller indie press, or through your own publishing efforts, it’s likely you’ll be involved in a large portion of its marketing and promotion. This may terrify or excite you. Either way, getting your book out there can be a major endeavor. In this session, we’ll look at how you as the author can take control of the process (or complement the work of a publicist). We’ll think creatively beyond the bookstore setting for readings and events, and discuss how to plan your own version of a book tour, how to use social media to make genuine connections, how and where to ask for help without feeling awkward, and how to keep it all organized and enjoyable.