The Muse & the Marketplace 2016

An overview of how to effectively self-publish and market your book via publishing-cooperative with an honest description of the challenges and successes to expect in the real world of self-publishing. The session will present an introduction on how to market an independently published book for the best sales results.
Students will get an overview of how to sell books online and offline, hold events, signings, build an author platform, build relationships with bookstores, use social media, Amazon, Goodreads, Bookbub, and Wikipedia for best results, and why selecting the right keywords can drive better sales. Using the media and internet to market your books is a crucial part of this marketing discussion.